Tinder Pride Campaign
For Toronto Pride, Tinder partnered with The 519’s Green Space Festival and Toronto drag performer Xtacy Love to create an activation centred on genuine, in-person connection.
Appearing as the “Tinder Fairy Godmother,” Xtacy Love interacted with festivalgoers, sparked conversations and brought Tinder’s matchmaking personality into the celebration. The activation gave the brand an entertaining and community-focused presence at Pride while generating organic content for its digital platforms.
My Contribution
As part of AntiSocial’s creative team, I participated in the campaign brainstorming process and helped shape how the live activation could translate into engaging social content.
During the festival, I was responsible for capturing the Tinder Fairy Godmother’s interactions with attendees. I filmed Xtacy Love interviewing couples and photographed her throughout the event, documenting spontaneous conversations, reactions and moments of connection.
The resulting content brought Tinder’s audience directly into the activation and highlighted the personality, humour and community participation that made the experience memorable.
Results:
• 53K organic impressions
• 60.3K organic views
• 1.1K engagements
• 2.2% engagement rate
• No paid-media support
Campaign created collaboratively by Tinder Canada, AntiSocial, The 519’s Green Space Festival, Xtacy Love and the wider campaign team. Presented here to document my individual contribution as a Content Creator. All campaign trademarks and materials remain the property of their respective owners.